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Pure is not only the name of the company, it is the manufacturing philosophy. Pure, hand selected willow from England and Kashmir - hand crafted by pure craftsmen.

Our Head Craftsman is 86 years old and has been making top class Cricket Bats since his late teens. Not many Cricket companies can claim that kind of expertise and experience. Please take note that every bat is "Hand Made" and "Crafted" in the traditional sense. Each blade is selected and crafted to suit that particular piece of willow.

The manufacturing home of Pure Sport is in India, perhaps the most 'cricket mad' country in the world. Our people there at the Pure Sport factory love the game and are proud of the game's history and the honour that every cricketer carries. This passion and enthusiasm for the game is evident in every Pure Sport cricket bat that leaves the shores of India.